Your Lack of Integrity is Why You Continue to Fail

Take it from me — I have it figured out.

Ian Greenfield
5 min readFeb 3, 2021


Photo by Kind and Curious on Unsplash

I don’t know what I’m doing. I’m not like the other guys.

I don’t know what I’m supposed to do today, and tomorrow’s not going to be much different. Call it a lack of vision, a lack of understanding, or perhaps a lack of focus. I’m so lost I don’t even know what to call it.

I knew I wanted to become an entrepreneur at a young age because I love building things. I love connecting with other people and finding ways to make their lives a little bit better. So why is it so difficult?

The funny thing is, when I’ve worked for other people, I disagreed with nearly every decision they made.

“I wouldn’t do it that way. If you did it this way it would be so much better”.

Now charged with the power to make the decisions, I can’t seem to think of anything to do.

It almost reminds me of the old adage — those who can’t do, teach. I respect those who have dedicated their lives to teaching others, but I often wonder if people teach because it’s the safer option. The LinkedIn life coaches, the business school professors. I’ve often thought that the only people I’ve ever wanted as a coach are the ones who would never have the time. The people too focused, too passionate about their craft that they would never in a million years have the time to dedicate to taking me on as a student.

I say this, and yet I find myself serving as the teacher far more than I am as the student. The one providing critique rather than taking action.

On a scale from one to integrity, this puts me somewhere around a 2.

A year ago, I wrote an article called The Freelancer Curse, talking about the challenges I faced as a freelancer trying to be perfect in everything I did. The struggle of the perfection burnout, realizing in my effort to be perfect, I didn’t accomplish a thing.

Turns out a lot of people felt the same way.

Now I’m an entrepreneur. I own a business and employ others. Now I’m calling it The Entrepreneurs Curse.

So, what’s the move? How do I move forward? And if you’re like me, how do you move forward…



Ian Greenfield

Nashville, TN. Founder @ Shockmouse Media, a better website and design solution.