The Two Step Approach That Will Save You From Bad Agency Clients
You’ll thank me later.
As an agency owner, the only constant is people. It’s one of the great things about the job. Connecting with interesting, creative people is the reason I started an agency in the first place. But there’s a downside. And if you’ve been in the agency game for long enough, you know what it is. Sometimes people suck.
There is a myriad of literature about how to deal with people inside your organization. I’m not going to try and convince you for a moment I have better advice than what already exists. What I want to talk about today is the other set of people you encounter in an agency — the clients. Specifically, the bad ones.
On Bad Clients
A million things come to mind when thinking about a bad client. The sound of their stupid voice as they ask for things never agreed upon. Their constant mistrust, even after lengthy contract negotiations. Their stupid laugh. Their stupid assistant. Their stupid fuc****…
It’s a sore subject.
The only way to succeed in this business is to develop a system that directs attention away from the bad, and focuses on the good. If you don’t, you’ll spend your life dealing with nonsense.
